A biannual summary of the most important trends and drivers currently influencing global consumer culture written for an audience of brands and ad agencies. Each of the TABS is supported by case studies, statistics and the consumer groups most affected. It represents the key changes impacting people’s attitudes and behaviour around the world.
Now in its third issue, Keeping TABS connects major cultural developments to behavioural change. Through expert analysis, recent case studies and commercial thinking, we provide the in-depth knowledge and understanding that brands need in order to connect with fragmented, time-poor audiences.