Newton24 Magic World

digital, illustration, visual design

While collaborating with Roll Studio, I got the chance to explore few ideas I had in mind while reading Elianto, written by Stefano Benni. After meeting with the team from Newton24, I proposed to use the famous Newton’s apple as a starting point to immerse the user into a whimsical world made of magic formulas, happy ducks and lots of bunting. Astronauts and a love affair between the Sun and the Moon are just a logical consequences… explore all the tiny details zooming and switching the light on/off!

This intro page would direct you then in the two main websites, Newton24 and NewtonLab, which I also designed.

newton_00 newton_01 newton_02newton_05newton_06newton_07